• About Us
  • Technology
  • Centre of Excellence
  • 21st Century Smiles
  • Practice Tour

10 Reasons Our Patients Choose Us

We like to put our patients first and focus on world-class dentistry delivered with 5-star service. Here are some of the reasons patients choose the London smile difference!

1. Bespoke smile design

Everyone's ideal smile is different. We will discover your preferences and take your whole appearance into consideration. We can then provide you not only with an attractive smile but the one that suits you best. We use interactive computer imaging to design and simulate your chosen ideal smile before we touch a tooth.

2. Beautiful and predictable results

A seamless process has been developed to transform your computer-designed smile into a 3D preview model, which in turn is recreated in the final result. Clients are invited to give feedback at every step of the way. All this careful planning ensures the most predictable results possible.

3. Radical results, kind to teeth

Cosmetic dentistry techniques are now more conservative than ever before. Especially when coupled with rapid orthodontic prealignment even the most radical transformation can still be minimally invasive.

So whether you wish to straighten crowded teeth, close gaps, change gum levels or replacing missing teeth, it’s amazing how much can be done. Just browse or portfolio and see for yourself!

4. Dental health and beauty

Successful cosmetic dentistry is not just make-up for teeth. For a smile to be attractive, confident and lasting, the health of the teeth, gums and freshness of breath is just as important as the appearance of the teeth. We therefore take steps to actively promote your dental health. This way your new smile will not only look good now but for many years to come.

5. Stress-free dentistry

The London Smile Clinic was set up to make cosmetic dentistry an enjoyable experience for clients and staff alike. We strive to make treatments as comfortable as possible and take the time to be gentle. Our clients often comment on how relaxing they find the whole experience.

6. First class service

First class service is paramount to our philosophy. So whether it’s an express service, finance options, flexible appointments or travel arrangements we will do whatever we can to make the whole experience as seamless as possible.

7. Five year guarantee

We are proud to offer a five-year guarantee on all our veneers, crowns, implants and bridgework. Guarantee terms are outlined in the 'Guarantee' section under Services.

8. No gimmicks

We are committed to excellence in every aspect of our work. We are members of the American Academy of Cosmetic Dentistry, the leading authority on cosmetic dentistry. We only use the highest rated, tried and tested technology, materials and techniques available anywhere in the world today. No Gimmicks.

9. A quest for knowledge

Our highly skilled team of cosmetic dentists all have considerable experience in the field. Not ones to rest on our laurels, we are dedicated to continuing education. All our staff attend at least seven days training every year. We also run an ongoing program of in-house training and hold regular study group sessions.

10. Word of mouth recommendation

Check out the press section or see the client testimonials in the Portfolio to read some of the amazing things people have said about us.

Computer Imaging

A digital photograph of your smile is taken at the consultation and manipulated on-screen using a high spec graphics program. Your direct feedback as the design develops allows us to create and refine the image of your ideal smile in front of your eyes. We take great care to show you only predictable results.

X-Ray & CT-Scan

The London Smile Clinic has invested in a state-of-the-art digital OPG and CT scanner with Cephalometric arm. This allows us to take very clear 3D and 2D images for advanced diagnosis and treatment planning at a very low x-ray dose. Patients benefit from precise virtual 3d planning that gives the best possible treatment outcomes.

The OPG X-ray gives us a panoramic view of the upper and lower jaws. It is used to asses bone levels, impacted wisdom teeth and tooth roots, for orthodontic and implant treatment planning.

The Cephalometric X-ray is primarily used to calculate how the jaw and surrounding bone will be affected by orthodontic treatment.

The CT scanner uses x-rays and a computer to produce 3D cross sectional images of the jaws and teeth. CT scans are essential for the accurate planning, diagnosis and placement of dental implants. The scans measure the depth, density and width of the jaw bone, and more importantly the depth of bone in the proximity of nerve canals and sinus cavities in a 3D view to an accuracy of 0.1 mm


This sophisticated device provides much more useful information about your bite than any other technique. Traditional bite recording paper will only mark where there are contacts between teeth. The T-Scan not only shows where the contacts are but how hard they are and the order in which the contacts occur. This offers a level of precision in developing and adjusting a stable bite that was previously unachievable.

JVA (Joint Vibration Analysis)

This is an elegantly simple device that can quickly give us precise and detailed information about the health of the jaw joints (TMJ). Jaw joint problems sometimes make noises you are aware of such as pops or clicks, but also low level noise that you won't be able to hear. Accurate diagnosis of these problems is essential in planning the correct approach to treatment.


The laser is a very precise and powerful tool used to correct gum levels, treat gum disease and stop bleeding. As the beam is highly focused it causes much less trauma, post-operative swelling and discomfort than conventional treatments. We use the highest independently rated laser system imported from the USA.

Painless Anaesthesia - The Wand

Painful and ineffective injections of the past were responsible for many dental phobias. This local anaesthesia delivery system combined with precise and gentle techniques enables us to keep discomfort and stress levels to an absolute minimum.


X-Rite shade-matching technology helps to accurately record the colour of the natural teeth. This helps our ceramist produce carefully colour-matched miniature works of porcelain artistry.

BACD - British Academy of Cosmetic Dentistry

All our cosmetic dentists at The London Smile Clinic are members of the British Academy of Cosmetic Dentistry (BACD) of which Dr Tim Bradstock-Smith is a key founder member and Accreditation examiner. Dr Zaki Kanaan is the current president and Dr Andrew Chandrapal is on the board of directors. The BACD aims to promote clinical excellence through continuing professional development. As an affiliate of the American Academy of Cosmetic Dentistry, BACD dentists are part of the World's largest organisation of cosmetic dental professionals.

American Academy of Cosmetic Dentistry

The AACD is an international organisation providing a forum for excellence in the 'Art and Science of Cosmetic Dentistry'. Specific purposes are to support and advance standards of integrity and leadership in cosmetic dentistry; to provide comprehensive and innovative educational opportunities; to encourage and support research in all phases of cosmetic dentistry; and to disseminate information on cosmetic dentistry to the profession and the public. We regularly attend their scientific sessions in the US and Tim is Accredited with both the AACD and BACD.

Evidence-Based Dentistry

Evidence-based dentistry is a fundamental ethic that involves staying up to date through continuing education and choosing only the approach to treatment, the techniques and those materials that have been proven to be the most appropriate and successful through scientific research. We firmly believe in evidence-based dentistry and recommend this approach to all dental practitioners.

Study Group

Our study group provides a forum for our dentists to learn and compare notes on all the latest developments. We regularly meet to review latest research, discuss individual cases and agree a consensus regarding the best clinical techniques.

21st Century Smiles

Over the past few years we have been at the forefront of a revolution in cosmetic dentistry that has that has benefited patients with less-invasive, less expensive and ultimately superior treatments.

With our partners, we have introduced the Inman aligner to the UK and trained over 3000 dentists in the UK and other countries. This rapid removable orthodontic appliance has been hugely popular with our patients. There has also been a huge increase in demand for other rapid and less-visible orthodontic treatment. So much so we now have a separate orthodontic department with two specialist orthodontists. Coupled with advances in technology that has allowed veneers to be less invasive than ever we now carry out almost us much orthodontic treatment as cosmetic treatment. In fact, in this century, orthodontic treatment IS cosmetic dentistry.

40-44 Clipstone St, London W1W 5DW

Practice Tour

Everything has been designed to create a calming and relaxing environment to please all five senses. From the unique digitally animated art and use of light, the comfortable leather sofas and dental chairs, the relaxing music, the aromatherapy fragranced air and tasty beverages on offer.

Visit us today or call us on 0207 255 2559 to discuss how we can help you to create perfect and functional smile.